Digital Design

Social Media Design: Better Baby Care

Grace Rowan

09 Jul 2025 • 3 min read

Better Baby Care is a small business providing parents with a healthy, sustainable, and practical product to feed their new baby. Their stainless steel breast pump bottles are non-toxic and plastic-free. This means parents can be sure that their baby's food is free from microplastics.

They are committed to maintaining a positive and supportive voice in their messaging. As the founders are mothers themselves, they understand that parents are given more than enough advice on the "best" way to raise their children. To counter this, they hope to help their customers discover easy ways to do "better" rather than aiming to always be "best."

The focus of social media outreach for Better Baby Care was to grow their brand recognition. While some of the content was aimed at directly marketing their product, there was a greater focus on informative content that would appeal to parents, especially mothers and environmentally-conscious families.

Moms Supporting Moms

Better Baby Care puts a strong focus on supporting mothers rather than focusing solely on their babies or family. The following example show how Better Baby Care reaches out to potential customers with educational, empathetic, and encouraging content.

Mental Health Month

Celebrating Small Wins

Women's History Month

Health Education Content

To catch the attention of potential customers, Better Baby Care shares reliable information that will be practical or interesting to their target customers, new and health-conscious parents.

CDC Milk Storage Guideline Infographic

Breast Milk Nutrition

Plastic-Free Lifestyle

Content related to reducing plastic usage continues to educate parents while also providing a more direct push towards using Better Baby Care's plastic-free pumping bottles.